On Tuesday we took closer look at a new application for MICROmarketing (a term that is still being defined.) But the basic principle is not new to marketers. Micromarketing in it's simplest definition is the promotion of targeted marketing campaigns. Most common are monthly or seasonal campaigns. Say for instance that you know whatever product or service you are promoting that in May you will somehow tie it into Mother's Day; and the same thing for Father's Day, the fourth of July and so on. During this time of college basketball tournament season, I'm certain you can find a whole slew of businesses with a March Madness theme.What Ripple 100 has done is develop a tool (or another sm platform) that through video enables you to promote, direct and track your current campaign(s). It allows for a concise, authentic, streamline correspondence with your targeted audience.
click here to see an actual ripple!
For our closer look, we invited Amy Desmarius, Founder of Ripple 100 to join us on an interview call to explain more about Ripplecasting (TM) and to give us an inside scoop on what sm tools they were using for promoting their new application.
Afterward, Amy provided us with a nice follow-up piece full of valuable information and with her permission I have included it here in this post. So thank you Amy. And for you readers...enjoy!
Hi Jaymes,
I wanted to put together a public note with useful information and some other info from our chat yesterday with your class. Hope that this is helpful for all of you.
THE BIG 9
BIG 9 Diagnosis: As a special gift you are all invited to setup a 1-on-1 session to pin point your business pains, so you can work backwards and create micromarketing campaigns that have the most impact on your business and help you reach your business goals. The bottom of the post lists what the "Big 9" are, so even if you don't want the 1-on-1 it's worth checking out: http://www.ripple100.com/r
The Big 9 Q & A, 24/7: Questions on the Big 9? Questions about the affect on your business? We're ready and tweeting! Ask us a question using the #9Q hashtag in twitter and we'll get back to you with an answer. Learn more: http://www.ripple100.com/r
Twitter Chat
HASHTAG: A hashtag is how people on twitter can follow which tweets are for your event, simply create a tag using the # that no one or not a lot of people are using. You can check that out by doing a search for your tag on twitter. Remember: hashtags are only one word following the # so "#my chat" with a space would only be tagged as "#my"
PUBLIC TWITTER CHAT LIST: If you're thinking about doing a twitter chat, check out the running public list at this link to find some other chats to watch for ideas and add your own chat if your going to run one on a weekly, bi-weekly or monthly basis. http://spreadsheets.google
REGISTER CHAT/SETUP EVENT: There are a couple of sites where you can set up your chat as an event, I like www.wthashtag.com but another popular one is http://www.twebevent.com/. Here you can write a description of your event, make your hashtag known, and keep track of stats on your chat.
BONUS TIP: When selecting a hashtag or while promoting the event, the shorter the better. This allows for people to maximize the 140 characters and RT what your saying easily (keeping your promo tweets short).
Announcement
Ripple100 will be having its next twitter chat in April (we're skipping a chat to let March Madness die down and the use of our hashtag). The theme is on Professional Services and turning the intangibles into tangibles that your best customers can use to spread the word on how great you are! Email me at amy@ripple100.com or send me an FB message if you'd like to be put on the contact list for this event.
Again, I hope this information was helpful. Don't be shy if you have any questions!
Amy Desmarais
Founder + VP, Ripple100
